“If at first an idea isn’t absurd, there is no hope for it.”
— Albert Einstein
Our mission is simple: We want ‘everyone’ to build their platform on their own terms. To enable people to do their own thinking independently, and to help them build a platform that lasts for generations to come, complemented by a brand created to inspire.
Therefore we took the liberty of developing: The Evolutionary macro marketing approach, more commonly pronounced as; Emma. Instead of discussing the many things Emma can do, we think it’s far more interesting what kind of world, more specifically; what kind of future, Emma, represents.
This is for those who envision a world with more excitement, innovation and daring ideas. Those who want to find inspiration, bring progress and embody ingenuity. Those who are willing to defy the odds — To help original thinkers do their own thinking independently.
Emma shifts power from the middle-man onto the artist; you.
Do more, with less
In the year 2001 Steve Jobs firstly envisioned the digital-hub; the effective centre of an activity, or network. He was the first to envision a world in which one device could co-relate, connect and synchronise with a variety of different other devices (like music-players, video-camera’s and photo-apparatus).
This not only enabled people to control every aspect of their digital-lifestyle, but also enabled them to be independent of timing (you can start right away), third entities (all the companies that offer “good enough” solutions), external influences (decisions made by other people).. and expenses (the money they choose to invest).
Inspiration works contagious — Why not do for business what Steve Jobs did for our digital-lifestyle? What if we could create a business-hub? One design that connects, co-relates and synchronises with all other disciplines of business. Or as Steve would most likely put it: “To help people be the chess-player, instead of the chess-piece” (this, is a quote by Ralph Carell).
We believe a brand to be the soul of a company. The design of a brand influences all other aspects: It’s the founding vision of your company that brings everything else together.
In our wildest dreams, we even dare to envision a future, in which everyone, can both access and implement their brand whenever it suits them, Emma, is just the beginning of a dream.
Emma not only enables people to control every aspect of their brand, but also enables them to be independent of timing (you should start right away), third entities (like digital-agencies, marketing-organisations, or other “experts”), external influences (decisions made by posing the wrong questions), and expenses (the resources they choose to invest).
Emma creates a perspective in which marketing (everything a company does to sell a product)… product-development (the expression of founding values), corporate-culture (the expression of founding principles) and branding (the embodiment of a founding vision) are re-defined, and closely related.
What if there would be an application that would help you simplify, unify and expand your brand; your founding vision? We dare to dream. You?
For now; we designed Emma to help you build your platform on your own terms (thereby enabling you to realise your dreams).
Be free; connect to Emma.
4 pillars of wisdom
Emma’s design is primarily based on simplicity in the form of 4 pillars of wisdom who’s sole purpose is to prevent danger, provide protection and solve (un)expected problems that occur even in the world of Emma.
4 pillars of wisdom
Build your brand for others (share your cause to inspire people).
Find the right employees, investors and consumers (make the tipping-point tip).
Simplify your branding to experience “peace of mind” (prevent the split from happening).
Embody clarity, consistency and effectivity (streamline & scale-up your company).
The more we improve on these 4 pillars of wisdom, the more our brand and company will strengthen; the greater our changes on innovation and stability will be.
If we keep striving to improve perception, and if we dare to outcompete ourselves; innovation takes place consciously, seemingly without effort.
The grand design
Corporate-culture, branding, marketing. It seems to be all about manipulation, and short-term, personal gain. Why does a clean conscience and clear constitution even matter in today’s world?
In following this line of reasoning, two other questions to ponder about, might be:
Why even bother trying to put a dent into the universe at all? And, what is the point of basing morality on making money and adding value to society?
It’s not about where the ball is. It’s about where the ball is going to be. Despite our reality being more and more about short-term gain and success we strive for quite the opposite of today’s common perception.
In fact – call us naive – but we believe in a world in which everyone – including you and us – can build their platform (their company) on their own terms.
A world in which people implement their brand whenever it suits them (no need anymore to wait for an investment first), use their resources more wisely (make focussed investments only), are independent of outside influences (synchronise their brand with all other disciplines of business)… aim for long-term stability (first build a stable foundation) and create enhanced products and services (experience peace of mind).
Emma is a business-hub that allows anyone in possession of exciting ideas to start building a platform that lasts for decades to come, complemented by a brand created to inspire — In only 4 full (work) days.
We admire those who defy the odds by following their passion. That’s why we set Emma’s pricing on: € 3.630,- (Order: “Rules”) — To help you defy the odds.
It’s our aim to put a dent into the universe. Therefore, we designed Emma to simplify (and unify) your marketing, product-development, corporate-culture and branding.
It’s our hope that Emma will enable everyone in the world to build their platform (our definition of a company; a platform from which you communicate your message to the world) on their own terms.
When we would start posing the “right” questions; the grand design will slowly start to reveal itself:
Emma’s world, will be a better world.
Before we part ways: If rebellious equals being yourself (a normal state of being). Would, consequently, being a rebel be equal to being normal?
Be **** | **** Like A Rebel
Be bold everyday: Mail us at firstname.lastname@example.org.